Community Values
What We Stand For
The Chicken of the Wood community is built around a shared set of values that guide everything we do from product development to the conversations we have with our members.
We believe in :
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Better food choices, powered by plant-based protein and mycelium
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Transparency, sharing both our progress and our challenges
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Sustainability over shortcuts, prioritizing long-term impact over trends
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Curiosity and creativity, encouraging experimentation in the kitchen
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Community-led innovation, where feedback truly shapes the future
This is a space for people who want to eat well while doing good
Better food choices
We believe food should be both enjoyable and responsible. Our community is built around better food choices that prioritize taste, nutrition, and impact. By exploring vegan fish alternatives and plant-based protein options, we aim to make everyday meals more satisfying without relying on traditional animal-based seafood.
Curiosity and creativity
We encourage curiosity in the kitchen and beyond. Whether it’s experimenting with vegan curry recipes, plant-based sandwiches, or high-protein vegan meals, creativity is at the heart of what we do. Our community is a space to test ideas, try new flavors, and rethink familiar dishes.
Sustainability over shortcuts
Rather than following food trends or quick fixes, we focus on long-term solutions. Using mycelium and mushrooms allows us to reduce environmental impact while developing innovative alternatives to seafood. Sustainability is not a marketing claim for us, it’s a guiding principle.
Transparency
We believe food should be both enjoyable and responsible. Our community is built around better food choices that prioritize taste, nutrition, and impact. By exploring vegan fish alternatives and plant-based protein options, we aim to make everyday meals more satisfying without relying on traditional animal-based seafood.
Community-led innovation
Our members don’t just follow our journey, they help shape it. Feedback, ideas, and conversations within the community directly influence product improvements, recipe development, and future launches. Innovation grows stronger when it’s built together.
Open 7 Days A Week
8am – 8pm