BRAND TRUST & TRANSPARENCY
What we put in our packs, and why we tell you everything
This page is for anyone who turns a pack around to read the small print. It explains how Chicken of the Woods makes decisions about ingredients, sourcing and processing, and why our mushroom‑based protein is built to be something you can understand in a glance, not decode like a science project.
Why our ingredient list is deliberately “boring”
We keep our recipes short on purpose: whole organic mushrooms first, then only the seasonings and binders strictly needed to make them cook like familiar pieces of chicken or fish. You will not find artificial flavours, colours or hard‑to‑pronounce additives, because our goal is for you to recognise every line and feel comfortable serving it to the whole family.
How we choose what never goes in
Trust is not just about what’s there, but what’s missing on purpose. This section explains the red lines we have set, no ultra‑processed protein isolates as a base, no hidden animal‑derived ingredients, no gimmicky “health halo” claims that do not match the facts. When something does not fit our real‑food, mushroom‑first logic, it simply does not make it into the recipe.
From farm to pack without mystery gaps
Here we outline the main steps between a mushroom leaving the farm and arriving in your pan: cleaning, minimal preparation, seasoning, cooking and chilling or freezing. By showing that full journey in plain language, we want you to see there is no dark room where the product turns into something unrecognisable.
Find the best recipes of the month
Clarity that builds trust, meal by meal.
Chicken of the Woods was created in response to the confusion around alternative proteins, where long labels and big promises often leave people unsure what they’re buying. Our answer is to make clarity a non-negotiable: simple messaging, open processes and products that behave like normal ingredients in your kitchen. If we can’t explain a choice in one or two sentences, we rethink it.
That clarity is how trust grows, quietly, over time. One successful curry, one pasta the kids finish, one guest who asks, “wait, this is mushroom?” Those everyday wins matter more than any slogan. By staying consistent in quality, approach and transparency, we want Chicken of the Woods to become the brand you reach for without thinking when you need a reliable, plant-based protein for real life.
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Chicken of the Woods makes mushroom‑powered foods that are easy to cook, high in plant protein, and designed for everyday meals. Join the community for new products, recipes, and events.